BloomWise, UI/UX design for a paycheck-optimization fintech app

BloomWise

BloomWise
UI/UX Design · Fintech · Web App

BloomWise — UI/UX design for a paycheck-optimization fintech.

BloomWise is a paycheck-optimization tool, a financial co-pilot that runs in the background. The Ugly Studio designed the full product, nine screens across onboarding, the Today dashboard, Payday Mode, Plan, History, and Simulations, with a complete, dev-ready design system in Figma.

Most money apps teach and coach. BloomWise executes. It intercepts income before it reaches a checking account and automatically routes every dollar, bills, emergency buffer, debt, savings, before the user can spend it. Think Grammarly for money: the algorithm runs each pay cycle, suggestions appear, the user taps Apply, and if they do nothing, the right thing still happens.

Every screen had to answer three questions in two seconds: how much is safe to spend right now, are all my bills covered this cycle, and is anything different about this paycheck. We designed for trust, not engagement.

Deliverables

Product UI/UX9 screens + statesDesign systemDev-ready handoff
BloomWise Today screen with Safe to Spend hero number, allocation bar, and suggestion cards
BloomWise Payday Mode full-screen state with deposit confirmed and Apply Plan CTA
BloomWise History screen with fees-avoided counter, overdraft streak, and action log
9
screens designed with every state covered
1 CTA
per screen, everything else subordinate
100%
dev-ready in Figma with tokens and Auto Layout
The product

A co-pilot that runs in the background.

The Today screen leads with one number, Safe to Spend, so the answer to the only question users ask daily is impossible to miss. Suggestion cards surface the right action at the right moment, each with one primary button. The whole product follows two non-negotiable rules: one primary CTA per screen, and default to automated. Users opt into manual control, never into automation.

Payday Mode is the most important screen. When a paycheck is detected, the app goes full-screen, hides navigation, and serves a single goal: tap Apply Plan. The allocation bar splits the deposit across bills, buffer, goals, and Safe to Spend, and an Adjust drawer lets users tweak the current cycle without touching the base plan.

BloomWise allocation bar splitting a paycheck into bills, buffer, goals, and safe to spend
BloomWise suggestion card states, default, applied, expanded, and snoozed
BloomWise onboarding flow connecting payroll and bank to set up the automated plan
The brand

Calm, confident, and quietly in control.

Money apps tend to feel cold and clinical, built for people who already love spreadsheets. We designed BloomWise to feel like infrastructure you trust, warm enough that opening it feels good, credible enough that people act on what it tells them.

BloomWise logo mark and wordmark on light and dark backgrounds
BloomWise typography scale from Safe to Spend hero to caption labels
BloomWise color palette with green safe, amber attention, and red urgent states
BloomWise status chip and allocation bar components

Color carries meaning, not decoration — green for safe to spend and positive states, amber for attention, red reserved for genuine urgency. Same logic from the Today hero number down to the smallest status chip.

BloomWise brand system applied across the Today screen with status chips and allocation bar
The design system

Design system built to ship without questions.

A complete component library, status chips, allocation bars, suggestion cards in all five states, the Why and Adjust drawers, plan-accuracy chips, and skeleton loaders, every component shipped with loading, empty, error, and permission-denied states. Colors are defined as Figma tokens and everything uses Auto Layout, so the developer implements without inventing anything.

BloomWise UI design system showing color tokens, typography scale, status chips, and components

The system holds up across every screen and every state. Here's how it shows up in context.

BloomWise Plan screen with allocation rules and collapsed advanced settings
BloomWise Simulations screen with locked and unlocked scenario cards
The outcome

An app that barely needs to be opened.

Nine screens, every state designed, a tokenized design system the dev team builds straight from. BloomWise turns paycheck math nobody reads into one calm number and one tap, financial infrastructure that, once set up, just works in the background.

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